360 Vodka
What sets McCormick Distilling’s 360 Vodka apart from other premium spirits is the entire brand’s identity is based on sustainability.
Branding communications firm Sagon Phior handled 360’s brand identity including its graphic and packaging design. “The concept behind the bottle (85% recycled glass) and logo that adorns it (blown into the glass) is all about sustainability, represented by the idea of things coming full circle or 360 degrees,” said Sagon Phior’s Darren Tarlow. “Every aspect of this brand and bottle were created to be as renewable as possible, because renewable things don’t end like the finite, they continue indefinitely. That is a very hopeful and fantastic kind of thought, the exact thought we wanted to imbue in 360,” he said.
The 360 degree design philosophy is also apparent in the label which was designed to wrap completely around the bottle, unlike many other brands. Sagon Phior has worked with New Leaf 100% PCW paper with a number of its clients and brought that option to McCormick Distilling’s team for 360’s label. The company liked it and 360’s label is made exclusively with New Leaf paper.
Visto en: THE DIE LINE
Tags: 360, bebida, bebidas alcoholicas, vodka
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